What is digital marketing and why is it important for you?

As we know that today's era is becoming digital, in such a situation, if you do not know about Digital Marketing, then you will be left behind in the world. All this is necessary because as the era is changing, you must also change with it, whether business is small or big for you and your business, digital marketing has become very important for everyone.

There was a time when people used to tell people about their products from house to house, but today it is almost impossible to do because it is a waste of time and it is almost impossible to reach people in such a short time.

In such a situation, there are many easy and simple solutions in digital marketing, so that you can reach your targeted customers in very working time and can tell them about your product or your company.

If we talk about the last few years then the form of advertisements of companies has changed a lot. Previously, the company used to run its advertisements in such places where people got maximum attention such as TV advertisements, Radio advertisements, Poster advertisements and various types of advertisements.

But in today's era, all this does not work much because in today's time if you get the most traffic (traffic) then it is social media or Internet. In such a situation, if you have to reach your advertisement to millions of people simultaneously, then you will also have to change the way you work and leave the old marketing funds and go towards Digital Marketing.

What is Digital Marketing?

Digital Marketing is the synthesis of two words Digital and Marketing. Here Digital is related to Internet and Marketing is related to Advertising, meaning this is a way where companies advertise their products through Electronic Media, which is quite different from the traditional way. Here, Digital Marketers analyze all data and present the products of different companies in such a way that many people can see that product at the same time and more and more people can like it.

They also have to analyze what kind of things people see more, what attracts their attention more towards them, and what things they buy by looking at things. To run these campaigns, they use digital mediums like Mobile Messages, Mobile App, Podcasts, Electronic Billboards and Radio Channels.

Why is Digital Marketing so important?

Now comes the reason why Digital Marketing is so important, so let me tell you that nowadays this Digital Media is so much open that today everyone has many sources of information. They can get any information at any time and any place. Now days are no longer when he relied on a simple text message and he could see only what Marketers used to show. As this digital media is increasing day by day and more entertainment, news, shopping and social interaction are happening in it. Consumers nowadays not only listen to the company, but they also identify themselves right and wrong.

Consumers nowadays want to trust a brand in which they can trust, companies understand their needs and show things according to their needs which they can buy later, they are not interested in the show shows of the pet, They want a brand they can trust and that can live up to their expectations

Challenges that Digital Marketers have to face.

1. Multi-use of Digital Channels - Consumers use many Digital Channels in their different devices in many ways, for which they have to use different Protocols, Specifications and Interfaces, so it is not nearly possible to interact with them correctly in favor of Digital Marketers. Know.

2. Increased Intensity of Competition - 

Digital Channels are much cheaper than other Traditional Media, making it easy for people of any business size to use them, so it is no longer easy to get Consumer Attention.

Chief Assets and Tactics of Digital Marketing.

Here we will learn about some such Assets and Tactics of Digital Marketing which you may have already known -

Assets –

• Blog Posts
• Your website 
• E-book Or Whitepapers
• Info-graphics
• Interactive Tools
• Social Media Channels (Facebook, LinkedIn, Twitter, Instagram etc.)
• Earned Online Coverage (PR, Social Media  Reviews)
• Online  Brochures  Or Look-books.
• Branding Assets (Logos, Fonts etc)

Tactics –

1. SEO (Search Engine Optimization)
2. Content Marketing
3. Inbound Marketing
4. SMM (Social Media Marketing)
5. PPC (Pay-Per-Click)
6. Affiliate Marketing
7. Native Advertising
8. Marketing Automation
9. E-mail Marketing
10. Online PR

If you need digital marketing services than you can contact SUMEESHI IT INNOVATION 

Visit - www.sumeeshi.com